Application closing date: Friday, January 28, 2022
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Air Partner has been offering trusted aviation solutions for 60 years. Adding new divisions to our portfolio all the time and expanding our markets globally, we have just had our most successful year ever, despite the pandemic. Leaders in aviation charter, and offering safety and security training, consulting and outsourced services, we believe in developing our people and rewarding good work. We have an exciting opportunity for a Business to Business – B2B – Digital Marketing Executive to join our great Gatwick based team.
You will be responsible for executing tactical digital marketing to support our Services Division, which currently consists of several Business Units that form part of the Air Partner Group. You will be responsible for supporting the digital marketing strategy and helping to shape our digital strategy, driving new acquisition across web, social, email and other media channels.
Collaborating with internal teams, including sales and business development, you’ll champion social media across the Division, creating and publishing all content and reporting back on key metrics.
You will be tasked with building, optimising, promoting and creating content, as well as updating the company’s websites and taking a lead on PPC and SEO campaigns across the division. You will ensure these campaigns are successfully in line with delivering conversions for the business. You will also help with delivering the calendar of campaign activity.
This role requires a digitally savvy and analytical candidate who is a self-motivated individual; someone who is hands-on, capable and experienced in digital marketing, with a strong reporting skill set.
• Manage social media for the Services Division brands, creating and publishing all content and reporting back on key metrics • Manage PPC and Paid Social campaigns • Manage and update the company’s website (CMS) and database (CRM) • Help to develop & implement SEO & content strategies across our websites • Assist with projects to improve the design, usability and functionality of all current and future websites, including launching new websites • Create image / video assets for social and website projects • Support with key campaign activity across service areas • Assist with reporting on Return on Investment (ROI) monthly • Develop email campaigns • Support on data related projects such as collecting and loading data to compile intelligence reports, using the CRM system to identify target audiences, supporting the review and reporting process of monthly business KPIs and contributing to monthly results presentations • Design and create a range of content and marketing materials (including brochures, adverts, social media campaigns, PR and e-marketing) • Work closely with our PR agency to develop & implement a digital PR strategy • Set up and manage webinars • Assist with internal communications (newsletters, intranet/marketing updates) • Manage relationships with third-party providers and key stakeholders • Assist with general marketing activity aligned with sales strategy & business development • Perform general marketing administration tasks
What we are looking for:
• At least 2+ years’ experience in digital marketing roles • Experience in a similar B2B industry (within the training or education, safety or aviation sectors would be a huge advantage) • A hands-on, self-starter who can work autonomously • Experience in management of social media networking tools for B2B • Experience in creation of PPC and Paid Social campaigns • A strong understanding of current online marketing concepts and trends • Experience working with a CMS, and building content in multiple environments • Experience working with stakeholders across all levels, including Sales, Functional Experts and Business Development teams • An analytical mind and an ability to report return on investment across a variety of marketing channels • Experience in the use of Google Analytics • Previous use of Adobe Creative Cloud • Experience in HTML / CSS (desirable) • A strong team player who can also work independently • Advanced Microsoft Office skills • A Bachelor’s Degree, or equivalent qualification in Advertising or Marketing
If you have any issues submitting your application, please instead submit your CV and any supporting information (covering letter, salary expectations, confirmation of your right to work in the relevant country and your current notice period), stating which vacancy you are applying for, directly to firstname.lastname@example.org